How to beNOBLE in an imperfect world


We chose nobility as one of our core pillars for a reason – it stands out in today’s world.

Noble (no·ble):
having or showing fine personal qualities or high moral principles and ideals.

These days it’s all about ‘my truth’, ‘myself’ and ‘what I want’. It’s expected that everyone is only looking out for number one. If you want to get ahead, you’re supposed to step over and tear down whoever is in the way without a second thought.

That’s not the way we want to roll.

We want to point our focus outward and instead think of ways that ‘I’ can help others. To be a light in the darkness, to build others up, to encourage and to be selfless.

Here are a few of our favorite ways to build nobility:

The team and finished project for our most recent trip to Roblealto in Costa Rica
  • Care deeply
    • When you’re out running errands, take time to talk to people (while maintaining a safe, social distance of course).
      • Ask the person at the checkout how their day is going.
      • Talk to the older man or woman who is shopping by themselves.
    • Check in on your family and neighbors. It’s never been easier. Here are a few ways to do it:

Check back for more ideas in the future!

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